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Author Archives: Greg

How to use (ie. redeem ) an Apple App Store promo code

Got a promo code for Planet Lettra from Studio Goojaji? Sweet!  Here’s how to redeem it: 1) Open the App Store app on your device. 2) Scroll to the very bottom of the welcome screen. 3) Tap the “Redeem” button (circled in red in this iPad screenshot). 4) Enter the code manually and tap “Redeem” in read more

Make it free and they will come…or will they?

My sponsored link in the EdShelf weekly newsletter was bought and paid for and now Mike Lee, who runs EdShelf and happens to also be a stay-at-home dad like myself, was waiting for my “creative”, i.e. the copy that would appear beside the link and an image.  “How can I get the best CTR (click-through read more

Designing Planet Lettra: ‘The big question is “why?”‘

Receiving the Children’s Technology Review Editor’s Choice award in January of this year for Planet Lettra—my first ever educational app, the product now of over 1200 hours of work and a one-person effort—was a great thrill and honour.  It is not an exclusive honour; over a hundred apps earned that award for “Excellence in Design” read more