Make it free and they will come…or will they?

My sponsored link in the EdShelf weekly newsletter was bought and paid for and now Mike Lee, who runs EdShelf and happens to also be a stay-at-home dad like myself, was waiting for my “creative”, i.e. the copy that would appear beside the link and an image.  “How can I get the best CTR (click-through read more

Designing Planet Lettra: ‘The big question is “why?”‘

Receiving the Children’s Technology Review Editor’s Choice award in January of this year for Planet Lettra—my first ever educational app, the product now of over 1200 hours of work and a one-person effort—was a great thrill and honour.  It is not an exclusive honour; over a hundred apps earned that award for “Excellence in Design” read more

the soundtrack of my life

Last year, one of my sons introduced me to Songza and I quickly fell in love with it.  My favorite playlists were “Walking On Sunshine” and “At An 80’s Prom”.   Since Songza was acquired, folded into Google Play and became more polluted with ads, however, I find I’m turning back to my own music read more