I made it free and they came… sort of.

I promised a follow-up to my post on the decision to make Planet Lettra free for a week last May and here it is. The very first day the app went free, it was downloaded 29,000 times through iTunes (app developers can track sales by “device”, eg. iPad, iPhone, “Desktop” which is to say iTunes or, read more

How to use (ie. redeem ) an Apple App Store promo code

Got a promo code for Planet Lettra from Studio Goojaji? Sweet!  Here’s how to redeem it: 1) Open the App Store app on your device. 2) Scroll to the very bottom of the welcome screen. 3) Tap the “Redeem” button (circled in red in this iPad screenshot). 4) Enter the code manually and tap “Redeem” in read more

Make it free and they will come…or will they?

My sponsored link in the EdShelf weekly newsletter was bought and paid for and now Mike Lee, who runs EdShelf and happens to also be a stay-at-home dad like myself, was waiting for my “creative”, i.e. the copy that would appear beside the link and an image.  “How can I get the best CTR (click-through read more